Guides

Practical how-to walkthroughs for planning, building and running digital signage.

A screen mounted high above the bar of an amateur football clubhouse showing a local butcher's sponsor advert — the shop's name, its trade since 1974 and a match-day pie offer, beside a photograph of the butcher at his block — while a few people stand with drinks below.
Guides

How to prove a sponsor's advert played on your screen

Learn how to provide data-backed proof of play for your digital signage sponsors, even if you use standard software that groups playback logs.

Pico Sign Team5 min read
A screen above the reception desk of a small boutique hotel showing a guest directory in the hotel's own serif and brass colouring — restaurant, breakfast, spa and meeting rooms with their floors — beside a photograph of the hotel dining room, beneath panelled walls and a brass desk lamp.
Guides

Why your screens lose their brand identity (and how to stop the drift)

Digital signage often suffers from brand drift when rushed staff guess at colors and fonts. Learn how to use locked templates and generative constraint to protect your visual identity.

Pico Sign Team5 min read
A screen above the hatch of a coffee kiosk in a busy railway station, showing a single offer on a deep blue field — a flat white and an almond croissant together for $7.50, until 11am — beside a white panel holding a photograph of the two of them, while commuters cross the foreground.
Guides

Designing digital signage for a glance: the single-message rule

Digital signage is a glance medium. Learn how to apply the single-message rule, safe margins, and high-contrast design to make your screens instantly legible.

Pico Sign Team6 min read
A screen on the wall of a bakery's back-of-house preparation area showing the week's staff rota, with a line at the bottom naming who is looking after the screen and the specials board this week, while a baker works at the bench.
Guides

Who updates the screen? Solving the content ownership problem

Digital signage fails when no one owns the update process. Learn the four roles of screen management and how to build a turnover-proof content schedule.

Pico Sign Team11 min read
A view down the foyer of a music venue where the same gig poster — a photograph of a band on stage with the details set over it — is playing on two screens. On the near screen, mounted on a concrete stair wall, the band name, support act, date, door time and ticket prices can all be read. On the screen across the foyer only the band name is still legible.
Guides

How big does text need to be on a digital sign?

Learn how to calculate the correct text size for your digital signage based on viewing distance, hardware contrast, and human reading speeds.

Pico Sign Team7 min read
A portrait-mounted screen beside the ordering counter of a ramen bar in the evening, showing a photograph of a bowl of shoyu ramen above a Japanese menu of ramen and gyoza with prices in yen, while a cook works at the pass behind.
Guides

How to design and run digital menu boards for restaurants

Learn how to calculate exact text heights, choose the right commercial displays, and design digital menu boards that keep your restaurant queues moving.

Pico Sign Team8 min read
A white wall-mounted screen above the espresso machine in a small coffee shop, showing the day's three specials and their prices beside a photograph of the cardamom bun, the iced oat latte and the filter coffee, seen from the customer queue in early morning light.
Guides

How to set up digital signage for a café

Learn how to choose the right commercial display, mount it securely, and schedule automated menu changes for your café.

Pico Sign Team9 min read

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